HTC is no stranger to the ups and downs of the industry. From being one of the best to one of the worst, HTC has done it all. At this point in time, you could say that HTC is doing pretty well for themselves - maybe not as great as they once were, but they’re able to turn themselves around, which is more than some companies are able to say. The success of the HTC One last year came as a surprise to many (in a good way), but if HTC wants to continue seeing profits rise, it seems like they would have to do some adjusting to their marketing approach.
I feel like HTC is doing a better job this year than they did last year in terms of visibility, but somehow the slogan “Just Ask The Internet” doesn’t really stick with me as much as something like, say, Samsung’s “The Next Big Thing Is Here”. Both come off as confident, except for HTC’s slogan puts them in dangerous territory. Certain parts of the Internet love the HTC One... and certain parts don’t. It just kind of leaves the door open to some of the negativity that surrounds the device (for example, HTC's decision to keep the same camera that was on the original One).
No comments:
Post a Comment