By now you’ve likely seen videos of people dumping buckets of ice water on their heads as part of the “Ice Bucket Challenge,” a viral stunt designed to raise money and awareness for ALS (also known as Lou Gehrig’s disease) research. Tech CEOs, celebrities and ordinary people have all doused themselves in the name of a good cause, or perhaps just to ride the crest of the latest hip meme.
The popularity of the Ice Bucket Challenge has given rise to something of a backlash, as well as a backlash to the backlash. Whatever you think about it, clearly there’s marketing gold here just waiting to be exploited. That whooshing sound you hear is Samsung’s UK-based marketing team saddling up to ride out to meet the challenge.
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