Friday, November 14, 2014

Nokia says vanishing consumer brand may return

LONDON (Reuters) - Don't call it a comeback yet. But Nokia (NOK1V.HE:Quote) is thinking about how to revive its brand name in consumer markets just months after selling off its former flagship mobile phones business to Microsoft (MSFT.O: Quote) for more than $7 billion.
"I think you can expect our brand will return to the consumer world," Nokia's chief executive Rajeev Suri said on Friday when asked about rumors that the networks equipment maker was looking to re-enter the handset market.

Suri told investors at a presentation in London that his company will look to licensing the brand name to other firms rather than starting up a new handset business itself.

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