HTC announced the One M9 several weeks ago, and the response has been tepid from most corners of the Internet. Samsung is getting much more attention for the big changes it’s making to the Galaxy S6 this year. HTC needed an angle to get people excited about the M9 again, and now it might have one: HTC Uh-Oh Protection will offer one free phone replacement within the first year, no questions asked. Is it a little desperate? Maybe, but it’s also potentially awesome if you’ve got a bad case of butter fingers.
Let’s imagine you have a Samsung Galaxy S6 and break the screen. You just made a multi-hundred dollar mistake, unless you’re paying monthly for phone insurance (which has its own drawbacks). With the One M9, you can give HTC support a ring, and a new phone will be dispatched with overnight shipping to replace your busted one. You send the old one back after you get it. This requires a $299 hold on your credit card, but you don’t have to go without a phone.
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