Gone are the days of press releases. Today, a native ad speaks volumes for an enterprise or its product with its purposeful content. What electronics giant Samsung has done is just this.
The crisp editorial content about its newly launched Galaxy 6 and Galaxy S6 eliminates middlemen who style themselves as PR men or entities arranging for publishing of press releases.
Instead of relying on such exercises, Samsung Electronics’ exhaustive description of its latest Galaxy smartphones highlights how beauty meets with purpose.
About its new smartphones, Samsung says the new devices aim to secure one’s business — from the Den to the Boardroom.
This is so because the workplace has changed dramatically since the Bring Your Own Device trend began to blur the boundaries between consumer technology and enterprise IT.
Instead of relying on company tech, employees have chosen to create, collaborate and communicate with their personal devices at work.
Read more...
The crisp editorial content about its newly launched Galaxy 6 and Galaxy S6 eliminates middlemen who style themselves as PR men or entities arranging for publishing of press releases.
Instead of relying on such exercises, Samsung Electronics’ exhaustive description of its latest Galaxy smartphones highlights how beauty meets with purpose.
About its new smartphones, Samsung says the new devices aim to secure one’s business — from the Den to the Boardroom.
This is so because the workplace has changed dramatically since the Bring Your Own Device trend began to blur the boundaries between consumer technology and enterprise IT.
Instead of relying on company tech, employees have chosen to create, collaborate and communicate with their personal devices at work.
Read more...
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