How does Samsung let things like this happen?

It’s a universal truth: when it comes to branding and marketing, consistency is key. Tell your potential customers exactly what you want to sell them. Then tell them again, and again, and again. Consistency in marketing and advertising builds recognition, and that’s the name of the game.

Why hasn’t anyone explained this to Samsung?

Let’s consider Apple’s latest flagship iPhone for a moment. It’s called the “iPhone 6.” Apple markets it as the “iPhone 6,” it’s labeled “iPhone 6″ in print and TV ads, and all of Apple’s partners advertise it as the “iPhone 6.” Now, imagine how ridiculous it would be if the phone itself was branded “i Phone 6.”

As silly as that seems, it’s exactly what Samsung has done with its latest flagship phones.

For whatever reasons, Samsung has chosen to sell its latest flagship phones as the “Galaxy S 6” and “Galaxy S 6 edge” in the United States. These are the phones’ names. Not Samsung S6 and not Galaxy S6, Galaxy S 6.

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