Samsung Galaxy S6 shipments expected to break records

When Samsung dubbed development of its latest smartphones "Project Zero," it was sounding a note of desperation as sales tumbled and it lost pole position in the crucial Chinese market to rivals Xiaomi and Apple.

The results of its overhaul, the flagship Galaxy S6 smartphone and its curved-edge version the S6 Edge, go on sale in 20 countries on Friday, with Samsung expecting record shipments.

Samsung, which said "Project Zero" signified starting from scratch, is hoping a revamped design, a more intuitive interface and less clutter will help claw back lost market share.

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