There was a time when HTC could do no wrong. After the launch of the HTC One M7, the company became the darling of the Android space. It made premium looking phones that gave Apple’s designers a run for their money, and while HTC wasn’t shifting units in anywhere near the same volume as Apple's iPhones, the company had developed a very solid foundation from which to build on in the coming years.
Forget the HTC One Max. That handset never happened. Up next was the HTC One M8, the all-important and infinitely trickier “second album”. HTC made no bones about sticking to the design philosophy it had adapted for the birth of its One range of phones, and most were onboard with this –– if it ain’t broke, don’t fix it. The CPU was updated, there were some smallish tweaks to the shape and gait of the chassis, and that was about it… but most startlingly HTC, for whatever reason, DIDN’T ditch its grossly underpowered 4MP UltraPixel technology despite a veritable firestorm of criticism. Horror of horrors.
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