Wednesday, May 7, 2014

New Samsung Galaxy S5 ad forced to cherry pick lines from lackluster reviews

Samsung's latest Galaxy S5 ad creatively carved quotes from a series of independent product reviews on what appears to be an autopsy in search of healthy tissue.

The first quote to appear in the ad (above) is from Business Insider, which stated "the Samsung Galaxy S5 does a lot of things that Apple's latest iPhone can't do."

Lines from Steve Kovach's actual review didn't make the cut, such as: "Samsung's fingerprint sensor isn't as elegant as Apple's. It only works if you swipe your finger across the button, and you have to do so just right or you'll get an error message."

Read more...

No comments:

Post a Comment