Saturday, May 3, 2014

Why Apple's iWatch Will Sell Better In An iPhone 6 World

We will not, indeed, see the first peek at the iWatch at Apple Worldwide Developers Conference (WWDC) at the beginning of June, according to a report from John Paczkowski at re/code yesterday. “Sources familiar withApple AAPL +0.16%’s plans tell Code/red that Tim Cook will not use WWDC to unveil Apple’s mythical wearable device,” Paczkowski writes. “Nor will he use it to show off a new Apple TV, or even preview the new software the company is developing for it.”
If true, this would be significant because, according to Stuart Miles of Pocket-lint last week, “Announcing an iWatch at the show, but then not launching it until September would allow the media, consumers, and naysayers to discuss, dissect, analyze, and be educated over a couple of months into why you would want a smartwatch and why you won’t be able to live without one.”  But if Apple is not going to unveil the iWatch at WWDC, this same line of reasoning would suggest that there will be no iWatch this year at all.

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