Saturday, May 24, 2014

Sony: A Walkman in an iPad age

Sony's latest bid to halt years of losses and resuscitate its brand has provoked snorts of derision among analysts who say it falls a long way short. 

The criticism came after Sony president Kazuo Hirai on Thursday pledged to drag the electronics giant out of a painful restructuring in the current fiscal year and pointed to ultra-high-definition technology as a possible saviour for its money-losing TV unit.
Hirai, appointed in 2012 to revive a company mired in losses, has centred his attention on shaking up a troubled consumer electronics business, including the television unit, which alone has lost about 790 billion yen (252 billion baht) over the past decade.

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