BEIJING— Apple Inc. AAPL +1.99% Chief Executive Tim Cook said Wednesday its deal with China Mobile Ltd. 0941.HK -0.52% to offer iPhones will help bolster sales of the device that hit a record high in Greater China in the fiscal first quarter.
China Mobile Chairman Xi Guohua said millions of Apple's iPhones already have been ordered by the carrier's customers, signaling strong demand for the device. Sales of the iPhone through China Mobile, the world's largest carrier by subscribers, are set to begin Friday.
Speaking at a small media briefing to Chinese media and The Wall Street Journal, Mr. Cook said he is "incredibly optimistic" about the outcome of the cooperation with the Chinese carrier. The deal won't be limited to handsets and entails broad cooperation between the two companies, Mr. Xi said, but he declined to give further specifics.
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