Apple is planning to sell the iPhone 4—an older, discontinued version of its flagship smartphone—for around RS 15,000 (about $250) in India, according to a report by the Times of India, citing four unnamed Indian firms that work with Apple. The price, among the cheapest in the world for an unsubsidized iPhone, suggests that after losing market share in developing markets like India and China, Apple may finally be embracing the need for a new strategy.
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The 8GB version of the iPhone 4 will reportedly go on sale at a 43% discount to the phone’s last retail price of about RS 26,500, when taking into account buyback and monthly installment payment schemes. Currently Apple sells the new iPhone 5S, 5c, and 4S in India. The company hasn’t responded to questions about the report, which suggested that Apple would probably start by selling unused inventory of the iPhone 4 rather than restarting manufacturing.
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