Senate lawmakers on Tuesday introduced an Internet privacy bill that would create first-time rules for Facebook, Google and other Web firms that thrive by collecting information about users.
Sen. John F. Kerry (D-Mass.) and Sen. John McCain (R-Ariz.) said their measure aims to protect Internet users by forcing companies to explain how they collect information and what they do with it. The bill would also make it harder for Web sites to target individuals through personally identifiable information and create profiles about them.
The bill’s sponsors, backed by the Obama administration, also sought to take into consideration intense lobbying by such businesses as the Interactive Advertising Bureau, Microsoft and Yahoo, who have warned that broad laws could hamper their ability to prosper online. Similar legislation has been introduced in the House.
“Consumers want to shop, browse and share information in an environment that is respectful of their personal information,” McCain said at a news conference. “Our legislation sets forth a framework for companies to create such an environment and allows businesses to continue to market and advertise to all consumers, including potential customers.”
Read more: http://www.washingtonpost.com/business/technology/kerry-mccain-offer-bill-to-protect-web-users-privacy-rights/2011/04/12/AF8ATlSD_story.html
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