Tuesday, April 26, 2011

Kindle Explodes in Germany: Amazon Opens Wunderbar

Amazon’s German branch, www.Amazon.De, just announced today the addition of its own Kindle store! What many other countries have already had, now German eBook lovers can enjoy. With over 650,000 titles of eBooks, newspapers and magazines available in German, this is truly a “Wunderbar” announcement. Not to mention all the apps and games that German Kindle owners can now own, this is a truly awesome day for Deutschland.

And Germans are not only getting eBooks re-written into their native tongue. There are 25,000 German-language titles that are not available in any other language, with more sure to come as German authors start publishing new eBooks to keep up with the demand that will be be growing exponentially with this announcement. And the New York Times Bestsellers equivalent, The 100 Spiegel Bestsellers, currently has 71 titles available in the German Kindle store.

Kindle Wi-Fi with Special Offers: Buy Now at Amazon for $114
Kindle Wi-Fi: By now at Amazon for $139
Kindle 3G: By now at Amazon for $189
Kindle DX: By now at Amazon for $379

The number of eBooks available at the new German Kindle Store is already a record setter, as no other eBook store in the German language has near as many titles. Certainly, if Amazon was going to branch out in Germany, they wanted to do it in a grand manner, and that they accomplished. There are also subscriptions to popular on and off-line newspapers and magazines, such as Handelsblatt, Die Zeit and Frankfurter Allgemeine Zeitung.

This is only Amazon’s third Kindle store opening internationally. Obviously the U.S. store was first, and was followed by the U.K. Kindle Store. Amazon had already been selling physical books in Germany for 12 years. With the madly successful Kindle eReader now becoming even more attractive, market share is only going to grow. The main competitor for the Kindle is the Barnes and Noble Nook, and they market exclusively to the U.S.

Not that Amazon needs any more market share, as educated data and estimates show anywhere from 40% to 50% of the eReader market belonging to the Kindle. Kindle just recently released a discounted Kindle that shows ads on the home page and screen savers. There is no word if Germany will benefit from this discounted model, but the German Amazon Kindle Store news is “Wunderbar” nonetheless.

Kindle Wi-Fi with Special Offers: Buy Now at Amazon for $114
Kindle Wi-Fi: By now at Amazon for $139
Kindle 3G: By now at Amazon for $189
Kindle DX: By now at Amazon for $379

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