Seoul: Samsung Electronics is expected to spend around $14 billion - more than Iceland's GDP - on advertising and marketing this year, but it doesn't always get value for money.
The outlay buys the South Korean technology giant publicity in TV and cinema ads, on billboards, and at sports and arts events from the Sydney Opera House to New York's Radio City Music Hall. Google spent less on buying Motorola's handset business.
ALSO SEE Samsung's 'Penis mightier...' ad: Intentional, typo or tampered with?
And Samsung, which has a market value of $227 billion, has made no secret of keeping up its aggressive marketing and promotion splurge as it seeks to make its brand as aspirational as Apple's. But the money it's spending doesn't always bring the desired result.
No comments:
Post a Comment