LG East Africa has launched its curved OLED television in the Kenyan market, in a move to grow its premium market share.
Joseph Kim, LG East Africa managing director (MD), said though changes in consumer trends and the market landscape are extremely difficult to predict and can have major consequences on the electronics business, the company would attempt to stay ahead of the game by introducing the range of premium products and by expanding the overall diversity of its television line-up.
The 55-inch OLED TV, which is retailing at about KSh1.2 million (US$14,000), is presently only available at Hotpoint Appliances and Sarit Centre in Nairobi.
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