Smartphone-maker HTC India is looking to play catch-up with a new strategy that will see the company finally set up exclusive HTC stores across top cities and also explore the idea of bundling its products through various offers.
The Taiwanese company has shied away from setting up exclusive stores over the last five years, and has instead preferred to market its phones through multi-brand outlets. HTC India’s current market share is pegged at around 4 per cent, a figure that has been surpassed by newer domestic players such as Micromax.
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