Monday, November 25, 2013

Nokia takes page from Microsoft in new Lumia ad, goes after iPad's lack of physical keyboard

Competitors are once again taking aim at Apple's top-selling iPad, with a new Nokia ad on Monday trumpeting the superiority of the Lumia 2520 tablet's attachable keyboard, long battery life and productivity capabilities.

In a bit of fun, Nokia's ad follows an iPad user as he becomes increasingly less enamored with Apple's tablet, pointing out arguments long since drilled into the ground by Microsoft and its Surface ads. 

While the iPad itself is not named in the commercial, the narrator, who is voicing the main character's thoughts, says his new tablet is "thinner than a pencil" and "has been to space." 

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