Tablets are a tough market. Unless you are Apple, Samsung, Amazon, Lenovo, or ASUS, the tablet market hasn’t been very kind to you. Just because you do well in smartphones or personal computers doesn’t guarantee you will do well in tablets, either. Tablet makers will do everything to differentiate their tablets. Amazon subsidizes their cheap tablets with a proprietary app and media store and also has direct video chat with a “helper”. Apple had first mover advantage and now differentiates on experience, quality, the biggest tablet app store, and brand. Samsung has adopted the ” spray and pray” approach that actually works well for huge, 800 pound gorilla companies. Whatever the input method, screen size, or price, Samsung will have something to offer you. One of Samsung’s biggest methods of differentiation is on input method, featured in the Samsung Galaxy Note product line with the S-Pen.
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