Smartphone vendor HTC Corp (宏達電) yesterday launched four new mid-end smartphone models to boost sales as demand for high-end smartphones stagnated.
“The smartphone market has come to a relatively mature stage where the product cycle is getting shorter than ever,” HTC Greater China region president Jack Tong (董俊良) told reporters on the sidelines of a product launch event.
To cope with this trend, “HTC needs to launch more products to cater to consumer needs,” Tong said.
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