IPhones, or any Apple related product, usually causes buyer fever, especially around the holiday season. Many people have some form of Apple product on their Christmas wish list. Teens and early 20-somethings are especially likely to have the IPhone 5C or the IPhone 5S on the Christmas list they give to their parents or favorite aunts and uncles. Therefore, Iphone sales will probably see a major increase from Black Friday until New Year’s day. Additionally, a big discount on an IPhone 5C could entice consumers enough to shop at a struggling company.
Last weekend, to make up for the huge data breach, Target gave a 10% discount to all their shoppers. Many have complained that the discount wasn’t enough to draw them into shopping there anytime soon, or that they deserve a bigger discount. However, It could tempt enough consumers for Target to see a couple major sales days or weekends.
Over the 10% discount weekend, the Iphone sales were not enough to give Target a huge increase in profits. In fact, its sales were down by about 4% percent from last year, while other major retail stores remained about steady over that weekend.
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