Tuesday, December 31, 2013

Samsung Got A Bigger Tablet Boost For Christmas Than Apple, According To Onswipe

Touchscreen publishing company Onswipe has good news for Samsung. As Onswipe’s Chief Marketing Officer Jason Baptiste put it in an email, “Samsung clearly won Christmas when it comes to tablets.”
Specifically, the company looked at visitors to Onswipe-optimized sites for the period of Dec. 26-29 in comparison to Dec. 19-22, as a way to measure the growth that different tablet platforms saw over Christmas. The results? Samsung’s Galaxy tablets grew 50.4 percent, Nexus 7 tablets grew 33.8 percent, iPads grew 20.4 percent, and Kindle Fires grew 19.5 percent.
Now, the fact that Onswipe focused on percentage growth is an important caveat here. After all, Samsung was presumably starting from (much) less, so it didn’t need to sell as many tablets to see significant growth.

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