A NY Times report appearing in print this morning by Eric Pfanner and Brain Chen states that theChairman of Samsung Electronics, Mr. Lee Kun-hee "is worried about what might be called the fast-follower problem." This is a problem that we noted months ago in our report titled "Samsung Revealing a Sense of Crisis." And it's still haunts them until today and rightfully so.
The NY Times report notes that "Ms. Lee is one of the important actors in the plot to change Samsung's reputation. A stylish former executive at the cosmetics company L'Oreal, she wears colorful eyeglasses and a bobbed haircut. Her English is sharp. She speaks in animated fashion about the future of mobile technology and Samsung's role in that future — sometimes to the point that her public relations aides remind her to be more discreet.
'We will make all the celebrities and important people wear it,' she added, tongue slightly in cheek. 'If you don't wear it, you will be obsolete.'"
The 'Times further noted that "before Samsung assumes that role, though, the company must shake its lingering reputation as a fast follower.
Samsung executives bristle at the notion that its products are imitations. Yet many of them acknowledge that their company followed Apple into smartphones.
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