The ad depicts two men competing for the affections of an attractive female snowboarder in some wintry resort. One, a skier with a smartphone, is rendered hopelessly clumsy by his outdated technology and is eventually reduced to downing his sorrows, while the Gear user woos the maiden with his snazzy smartwatch, which he activates with a flick of his wrist.
This involves telling her to speak her number into his watch, taking surreptitious photos and video of her on the slopes, finding her favorite wine using internet searching, and then serenading her by using the watch to start cheesy music playing on his phone (which he has inexplicably left sitting nearby).
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