As the battle for supremacy among next generation game consoles kicks into high gear, holiday shoppers in Canada appear to be more interested in purchasing Sony’s new PlayStation 4 than Microsoft’s competing Xbox One, according to new IDC Canada research published today.
Roughly 6% of Canadians sampled say they “definitely” plan to buy a PlayStation 4 for Christmas, according to Krista Napier, the firm’s research manager for mobility & consumer products, versus 4% who said they plan on buying the the Xbox One.
However, that gap is much larger among males aged 18-29, with 13% “definitely” planning to buy a PlayStation, while only 3% have put the Xbox One on their shopping lists.
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