HTC's U.S. market share slides despite advertising blitz

Taipei, Dec. 7 (CNA) Taiwanese smartphone maker HTC Corp.'s recent promotional blitz failed to boost its brand awareness in the United States as its market share in the U.S. fell from July to October.

HTC hired actor Robert Downey Jr., the star of the "Iron Man" and "Sherlock Holmes" film series, in August to be the spokesperson for an advertising campaign aimed at restoring luster to the struggling company's brand.

The campaign kicked off with an ad on YouTube on Aug. 15 and was followed by a series of TV commercials and ads before movies.

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