Say what you will about Apple, but the company definitely sets standards. With hardware systems that have earned design awards, and software platforms -- iOS and OS X -- that are posed to exceed Windows' market share, Apple has earned a reputation for innovation, simplicity, and performance. In fact, Apple's most recent product, the iPad Air, continues its winning ways.
Sleek design
The first iPad models changed the way people work. Most manufacturers had given up on the tablet market. Don’t forget, Microsoft canceled its own Courier tablet initiative. Netbooks were all the rage. But the iPad changed all that, transforming the manner in which users interact with electronic devices. Developers designed applications to take advantage of the iPad’s strengths and didn’t just port existing applications to the tablet. The result was a revolutionary new product that re-ignited the category.
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