Imagine a device that would allow Apple to eat intoAndroid’s market share in several key markets, and yet only have a minimal negative impact on Apple’s margins. While early reports suggested the new iPhone 5c might be a flop when Apple had to cut orders with its manufacturing partners, new data from market research firm Kantar Worldpanel suggests that “the other high-end iPhone” might be just what Apple needed to pull in new business without sacrificing the average selling price (ASP) of its iPhone lineup.
The Telegraph on Monday covered a new report issued by Kantar that suggests Apple’s flagship iPhone 5s outsold the iPhone 5c by three to one in the UK during the three-month period that ended on October 31st. That news is hardly a shock. What is extremely interesting, however, is the firm’s note on who bought the iPhone 5c.
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