Monday, December 9, 2013

iPhone 5s Passes 10% Adoption; 5c Seeing Strong Uptake, Too, Compared To Past Launches

The iPhone 5s is doing pretty well in terms of sales numbers, and has just passed 10 percent usage rate among iPhone models according to mobile analytics firm Mixpanel. That’s a significant milestone, because it means that users are adopting the iPhone 5s at between two and three times the rate they got on board with the iPhone 5. And the iPhone 5c, while trailing the iPhone 5s, is actually doing better than many might expect, too.
Growth for the iPhone 5 progressed at about 0.25 to 0.5 percent per week, according to Mixpanel, and the growth for the iPhone 5s is currently trending at around 0.75 and 1 percent per week. That’s about 3x the rate of adoption of the iPhone 5c, according to the data gathered through Mixpanel’s network – which means the iPhone 5c’s growth is roughly equivalent to the general rate of adoption for the iPhone 5. Mixpanel CEO Suhail Doshi says that means the 5c is quite possibly “doing a reasonable job of taking over the mid-end part of the smartphone market.”

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